About Us

Discover the story behind infomatrixal and our commitment to transforming restaurant marketing through advanced analytics

Empowering Restaurants Through Data-Driven Marketing

At infomatrixal, we believe that every restaurant deserves access to sophisticated marketing analytics that drive real business growth. Our mission is to democratise advanced data analytics for the food service industry, making powerful insights accessible to restaurants of all sizes across Europe.

Our Story

Founded in Copenhagen in 2021, infomatrixal emerged from a simple observation: whilst large restaurant chains had access to sophisticated marketing analytics, independent restaurants and smaller chains were left behind. Our founders, with backgrounds in data science and restaurant operations, recognised this gap and set out to bridge it.

What started as a mission to help local Copenhagen restaurants understand their marketing performance has evolved into a comprehensive analytics platform serving over 150 restaurant partners across 12 European countries. We've maintained our focus on the unique needs of the food service industry whilst scaling our technology to serve businesses of all sizes.

Today, infomatrixal stands as a trusted partner to restaurants, cafés, and food service businesses throughout Europe, providing the insights they need to make informed marketing decisions and drive sustainable growth.

Cozy restaurant dining area representing our heritage

Our Core Values

The principles that guide everything we do at infomatrixal

Industry Focus

We specialise exclusively in restaurant and food service marketing analytics. This deep focus allows us to understand the unique challenges, seasonal patterns, and customer behaviours specific to the food industry.

Innovation

We continuously evolve our platform to incorporate the latest developments in analytics technology, ensuring our restaurant partners always have access to cutting-edge insights and capabilities.

Partnership

We view our clients as partners in success. Our team works closely with restaurant owners and marketing teams to ensure they get maximum value from their analytics investment.

Reliability

Restaurant marketing decisions can't wait. Our platform provides reliable, accurate data that restaurant owners can trust to make critical business decisions with confidence.

Our Expert Team

Experienced professionals dedicated to your restaurant's marketing success

Analytics Director

Data Science & Platform Development

Leads our analytics platform development with over 8 years of experience in restaurant industry data science and marketing technology.

Client Success Manager

Restaurant Industry Specialist

Ensures our restaurant partners achieve their marketing objectives with dedicated support and strategic guidance tailored to food service businesses.

Technical Lead

Platform Integration & Support

Oversees technical implementation and integration services, ensuring seamless connectivity with restaurant POS and marketing systems.

Industry Expertise

Our deep understanding of the restaurant industry sets us apart from generic marketing analytics providers. We know that restaurant marketing has unique challenges:

  • Seasonal fluctuations and weather dependencies
  • Local competition and market dynamics
  • Complex customer journey from awareness to reservation to dining
  • Multiple revenue streams and dining occasions
  • Integration with POS, reservation, and delivery systems

This specialised knowledge allows us to provide insights and recommendations that are immediately actionable for restaurant owners and marketing teams.

Artistic food plating showing our expertise

Our Achievements

Milestones that demonstrate our commitment to restaurant marketing excellence

Industry Recognition

Recognised by European restaurant industry publications for innovation in marketing analytics and commitment to supporting independent restaurants.

European Expansion

Successfully expanded our services across 12 European countries whilst maintaining the personalised service that our restaurant partners value.

Client Growth

Achieved consistent year-over-year growth in client base whilst maintaining high satisfaction rates and long-term partnerships with restaurant owners.

Platform Innovation

Continuously enhanced our analytics platform with new features and capabilities based on direct feedback from restaurant marketing teams.

Based in Copenhagen

Our headquarters are located in the vibrant heart of Copenhagen, Denmark, at Store Kongensgade 112. This central location places us at the centre of one of Europe's most dynamic food scenes, allowing us to stay connected with restaurant trends and innovations.

Being based in Copenhagen gives us unique insights into both traditional European dining culture and the latest restaurant technology trends. We serve clients across the EU from our Danish base, ensuring compliance with European data protection regulations and business standards.

Visit Our Office

Address: Store Kongensgade 112, 1064 Copenhagen, Capital Region, Denmark

Phone: +45 36765428

Email: contact@infomatrixal.top

Business Hours: Monday-Friday: 10:00 - 19:00

Fine dining table setting representing Copenhagen's food scene

Ready to Work with Us?

Join the growing community of restaurant owners who trust infomatrixal to provide the marketing insights they need to succeed. Let's discuss how our analytics platform can benefit your business.

Get in Touch Explore Our Services
Restaurant table setup showing partnership